603196 沪市 日播时尚

 证券代码：603196          证券简称：日播时尚        公告编号：2024-045
              日播时尚集团股份有限公司

            2024 年半年度主要经营数据公告

    本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。

    日播时尚集团股份有限公司（以下简称“公司”）根据《上海证券交易所上 市公司自律监管指引第 3 号——行业信息披露（第十号——服装）》的相关规定，
 现将公司 2024 年（1 月—6 月）的主要经营数据公告如下：

    一、报告期内主要品牌的门店变动情况

                                                                      单位：家

  品牌        门店类型    2023 年年末  本期新增  本期减少    2024 年半年度末

              直营门店        148          8          10            146

              经销门店        463        35        60            438

播 broadcast

              联销门店        47          2          8            41

                小计          658        45        78            625

              直营门店        3          1          0              4

播 broadcute    经销门店        0          2          0              2

                小计          3          3          0              6

          合计                661        48        78            631

    二、报告期内主要经营情况分析

    （一）按主要品牌的收入、成本、毛利率分析

                                                                    单位：万元

  品牌          主营业务收入            主营业务成本            毛利率

                金额        同比        金额        同比      当期    上年同期

播 broadcast      39,707.14    -9.82%    15,262.11  -11.07%    61.56%    61.03%

播 broadcute        477.91    26.79%      244.93    16.44%    48.75%    44.20%

    其他          180.58    7.37%        113.55    3.96%    37.12%    35.06%

  合计        40,365.63    -9.45%    15,620.59  -10.64%    61.30%    60.78%

  （二）按销售模式的收入、成本、毛利率分析

                                                                  单位：万元

销售模式          主营业务收入          主营业务成本            毛利率

                金额        同比      金额      同比      当期    上年同期

直营销售        14,610.00    -7.65%    4,503.94    -11.83%    69.17%    67.71%

经销销售        13,774.04    -4.70%    6,283.99    -2.64%    54.38%    55.35%

联销销售          1,686.91  -11.70%      751.04  -15.95%    55.48%    53.23%

电商销售        10,294.68  -16.94%    4,081.62  -18.78%    60.35%    59.45%

 合计          40,365.63    -9.45%    15,620.59  -10.64%    61.30%    60.78%

  （三）按线上线下销售渠道的收入、成本、毛利率分析

                                                                  单位：万元

                  主营业务收入          主营业务成本            毛利率

 销售渠道        金额        同比      金额      同比      当期    上年同
                                                                          期

 线下销售        30,070.95    -6.57%    11,538.97    -7.36%    61.63%  61.30%

 线上销售        10,294.68    -16.94%    4,081.62  -18.78%    60.35%  59.45%

  合计          40,365.63    -9.45%    15,620.59  -10.64%    61.30%  60.78%

  特此公告。

                                      日播时尚集团股份有限公司董事会
                                                2024 年 8 月 31 日