301025 深市 读客文化

        证券代码：301025                          证券简称：读客文化                          公告编号：2021-011

                              读客文化股份有限公司

                          2021 年半年度主要经营数据公告

      本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。

      读客文化股份有限公司根据《上市公司行业信息披露指引第十二号——新闻出版（2020 年修订）》的相关规定，

  现将 2021 年半年度主要经营数据公告如下：

                                                                                                          单位：万元、%

                            销售码洋                      营业收入                      营业成本                      毛利率

                  去年同期    本期    增长率  去年同期    本期    增长率  去年同期    本期    增长率  去年同期    本期    变动比率

纸质图书          41,083.87  55,944.92    36.17%  13,911.69  20,384.97    46.53%  10,583.81  14,333.82    35.43%    23.92%    29.68%    5.76%

（1）线上代销模式  28,109.14  33,099.16    17.75%  8,764.50  10,505.33    19.86%  7,151.39  8,281.83    15.81%    18.41%    21.17%    2.76%

（2）线下代销模式  8,143.79  14,492.10    77.95%  3,974.11  6,876.49    73.03%  2,345.73  4,046.91    72.52%    40.97%    41.15%    0.17%

（3）买断模式      4,830.94  8,353.66    72.92%  1,173.08  3,003.14  156.01%  1,086.70  2,005.08    84.51%    7.36%    33.23%    25.87%

数字内容                                          2,411.44  2,198.75    -8.82%    948.85    951.33    0.26%    60.65%    56.73%    -3.92%

版权运营                                            852.82    502.67  -41.06%    423.98    272.14  -35.81%    50.28%    45.86%    -4.42%

推广服务收入                                        864.67    876.35    1.35%    79.83    51.27  -35.78%    90.77%    94.15%    3.38%

      以上生产经营数据来自公司内部统计，仅为投资者及时了解公司生产经营概况之用，敬请广大投资者理性投资，
  注意投资风险。

特此公告。

                                                                            读客文化股份有限公司
                                                                                          董事会
                                                                                2021 年 8 月 24 日