2022 Annual Report
DR Corporation Limited
April 2023
Message to Shareholders
To the respectable shareholders of DRCO:
Insisting on the corporate value of customer orientation since foundation, DR Corporation Limited
(DRCO) has reaped some achievements through continuous product innovation and service
improvement. By the end of 2022, we totally served over 1.5 million couples,
which is an achievement. But we all understand that behind success lies countless challenges an
d obstacles.
In the stuttering year of 2022, much fiercer market competitiveness and changing industrial
landscape posed new challenges to DRCO. Although of performance decline for the first time
just after our initial listing, we believe growth space and opportunities are bred from weakness
and changes.
Nowadays, DRCO has ushered in a new development stage, presenting a fresh new start. As
the traffic-driven era comes to an end, we’ll pursue sustainability and devote to products and
services that deliver compounding effects over time during this favorable window period of
resources integration. Consequently with deep root in the market and stronger core
competitiveness, DRCO will create significant values to our shareholders and customers.
Original aspiration
With enhancing joy and beauty of true love as our aspiration, we constantly strive to discover,
witness and spread love and romance.
Instead of some business logic or model, DRCO roots in a dream for everlasting and happy
emotional relationship. It’s this dream that drives us to be a century brand and witness of more
true love.
A brand represents consumers’ trust and their awareness and appraisal of a company’s products,
services and cultural values.
Established based on consumers’ recognition and confidence, DRCO benefits them from our
long-term development. A really classic brand must be time-proven and become durable through
impact of trends. Upholding people orientation, our aspiration and vision aim to please and
connect customers, and accompany their growth and affection.
Jewelry is generally preferred as the best carrier for expressing and testifying love. Especially as
the saying goes, “A Diamond is Forever”.
Focus on long-term values
Due to agriculture civilization, the peaceful family & national spirits and inheritance of Chinese
culture, Chinese people traditionally prefer to precious gold and low-key jade. Nowadays,
diamonds that are introduced from the west with deep connotation of true love have gained high
popularity among the youth.
DRCO enjoys sustainable brand values by dominating the most memorable moments for people
and representing the sole love cherished by each female.
Although of various challenges, we believe our persistency toward the right direction is bound to
create long-term values for our shareholders. Moreover, our brand power stems from the
expression of love with pure, strong and unshakable promise, reflecting the most lasting and
underlying demand of human beings.
We always center our decisions around customers, and identify market recognition of our brand
in line with key indicators like word of mouth and customer growth. We’ve been investing
considerable resources to expand our customer base, raise brand image and bolster
technologies, so as to build sustainable competitiveness in the market.
Our pursuit of long-term brand values and decision-making may differ from other companies.
Therefore, we’d like to share key ideas on our strategies with shareholders to guarantee the
same goal:
We spare no efforts to meet customer demands and improve their online & offline
experiences;
Powered by brand building, we pay greater attention to offline operating efficiency and
product design and processing;
We continue to make decisions based on long-term development, which sometimes may
affect short-term results;
We will endeavor to reduce cost and increase efficiency as we recognize the importance
of cost control in the highly competitive industry;
We will further attract and retain excellent talents who are essential to build up a
vigorous team with common goals and achieve success;
We attach great importance to ESG and insist on sustainability strategy for our long-
term development while advocating our core values to help maintain stable marriage
and contribute to social harmony.
Powerful coordination like Diamonds
Like many other top enterprises, we work to recruit and retain the talents with the sense of
responsibility and ownership, whom we depend on to advance in the right direction instead of
just data analysis. Excellent employees and are crucial to address difficulties in business
operation, forge a great brand and build up a remarkable organization. We call for powerful
coordination and thinking collision among excellent talents to inject inexhaustible power to
corporate development.
The first curve &
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